White Shark Media is an advertising and marketing company. They have about 51 to 200 employees. The company was made in 2011. They claim to be a leading digital marketing agency. They strive to deliver online marketing solutions that are tailored specifically to businesses of different sizes. They mainly deal with small and medium sized businesses. In 2014, White Shark Media’s knowledge and expertise was recognized by Google. The company is a part of Google AdWords Premier SMB Partnership and the Bing Ads Authorized Reseller Alliance. The way they go about doing things is that they ensure your success by implementing a team of 3 verified marketing pros. This ensures a high customer experience along with speedy responsiveness to emails and phone calls. This also allows for enhanced reporting on different aspects. White Shark Media claims that their key component is tracking their clients’ marketing efforts. They offer keyword call tracking, Google analytics, and special reporting software to track their clients every month. They say: “Whether you are interested in Google Shopping, local marketing, or Hispanic marketing, your assigned team of specialists will help you identify and reach your business goals”. The company is cost-effective, and has flat fee marketing solutions which come with full transparency, no contracts, and complete access to your own Google AdWords account. They are headquartered in Miami and as you can see they are very professional and have a lot to offer.
So keywords are really important in marketing. SEO is known as search engine optimization. Companies use them to classify their business, target desired audiences, and dictate the content of their websites. SEOs have been used over the years to gain a higher position and more views. Keyword stuffing is a trick used to boost search engine rank. The headline and metadata is stuffed with keywords and tags. The goal is to not use that strategy. There are many rules to follow to make good use of SEOs. Some rules include: mention the keyword in the title of the page, place it in the main headline, use meta descriptions, repeat it multiple times, use it with images, and don’t use it superfluously. You should use as many words necessary to solve your problem, but don’t use random piles of them. To target SEO keywords, you need to do keyword research the right way. Find the keywords that are relevant. List all of them and group them by categories as well as turn the keywords into actual titles and headlines. You want to use synonyms of keywords and different variants. Make sure to use search queries as well.