Classdojo Secures Funding, Continues Roll Out

ClassDojo, an app which facilitates interaction between parents and teachers, has secured $21 million in series B funding. This represents a major infusion of working capital and will allow the startup to proceed on pace with its strategic roll out.

The app was originally conceived in 2011 as a way to eliminate the need for parent teacher conferences. The idea was to create an interactive environment whereby parents could actively participate in their child’s educational experience, not just on a bi-yearly or monthly basis, but every day of the school year. By keeping parents abreast of their child’s daily assignments, participation and school work, ClassDojo allows parents to proactively take part in their child’s education.

The latest funding round was closed by co-founders Sam Chaudhary and Liam Don in late 2015. It will be used to continue strategic development. Many new features have been implemented and continued research into new features, driven by user feedback, will be ongoing.

Some of the app’s present capabilities include the instant update and dissemination of class schedules and activities to parents. In addition, teachers can send parents high definition pictures of students’ class work as well as students’ highlights from the school day.

ClassDojo is an increasingly feature-rich, cross-platform app that solves many problems faced by today’s public educators. The app has a built-in translation feature which will automatically convert all teacher communications to the user’s preferred language. It can also be used on practically any device. It automatically sends notifications to parents such as homework assignments, days off, field trips and even videos of a child’s participation in class that day. All this helps encourage students through positive feedback and the setting of clear goals.

ClassDojo is built around a philosophy the founders refer to as “the growth mindset”. This espouses that all children have the capacity to learn, no matter who they are or what their life’s circumstances. This idea is the guiding vision of an app which seeks to instill the love of learning through positive feedback and constructive reinforcement.

The latest series B funding brings the total capital raised to $31 million to date. The founders have settled on taking the app’s future development in the direction of community formation, much in the vein of social networking. Thus far ClassDojo has remained free to all users. In the future, management will look to monetize the app’s user base through offering premium, value added features. Such features may include transaction fees or even directly selling school supplies to parents.

Classdojo Gets Recognition for Its Innovative Design

Classdojo emerged top out of 1700 submissions for the annual Fast Company Innovation through design awards. It is no mean feat to achieve this. It is a good feeling to know the way your child is faring in school while at home. Through Classdojo app, this is no longer a dream but a reality. As a parent, you do not need to wait for the next teacher-parent meeting to know the activities, behaviors, and class performance of your kid. All you need to do is to log into the Classdojo app and get updates daily.

Sam Chaudhary and Liam Dion founded Classdojo in 2011. The guys wanted to ensure they created a platform that would connect teachers and students with parents who are away from school. The aim was to eliminate fears that some parents have about the kind of activities and behaviors their children engage in while in school.

Besides, they wanted to come up with an app different from others already in the market. Some of the apps that were already operational included Digital Curriculum, Gradebooks, and testing platform.

Since 2011, the company has raised $31million, and some have used $21million to develop the ClassDojo app. The company had its main offices in San Francisco. However, the firm closed down in 2015, to carry out extensive research on more helpful features in the app. Chaudhary and Liam want to upgrade the app to enhance communication between parents at home and the teachers as well as improve students’ learning process.

The founders want to improve the app to allow teachers to make timetables also accessible to parents. With 25 employees, the ClassDojo is working in over 85000 schools distributed all over the United States. The app is so popular in all these schools because of its ability to maintain privacy. These schools are a mixture of private, charter, and public schools.

ClassDojo has not made any money from the app. However, they have been receiving support from sponsors. Some of the facilitators that supported the Series B round include GSV, ReachCapital, and Signalfire.

The organization intends to commercialize the app by adopting sellable features. Custom yearbooks, videos, and discussion guides are some of the features that the company can sell to parents. However, ClassDojo faces stiff competition from Remind, Freshgrade, Nearpod, and Kickboard companies that are committed to see schools connected.

The users of the app argue that it is similar to using social networks like Facebook and Twitter. It is just a matter of time before students start using the app to buy lunches and pay trips etc.

Classdojo is what the parents have been looking for. Using the app makes the teacher-parents meetings obsolete.
Find out more about ClassDojo:

https://classdojo.zendesk.com/hc/en-us/categories/200185275-For-teachers

ClassDojo is In-Session at Stanford University

Are two fury monsters on YouTube the key to unlocking your child’s full potential at school using the “growth mindset”? According to ClassDojo and Stanford University’s Project for Education Research That Scales (PERTS) that may be so.
Most of us accept the belief that if you just put in some hard work you get the result you are seeking. Not the “growth mindset”. It is an old concept creating new waves lately. Strategic planning and thought processes are at the forefront of the “growth mindset” theory. In other words, stop jamming the square peg in the round hole and find a better way.
ClassDojo is a San Francisco based company that offers an innovative app empowering teachers, parents, and students with the ability to get more involved. They also support the “growth mind” theory. Through their app teachers create a digital interactive classroom that both the parents and students take an active role in. Features like text and picture messaging, student report cards, event invitations make it easy to respond in real-time. Furthermore, ClassDojo’s app is compatible across a variety of devices including smart phones and tablets. This creation makes a positive impact by cultivating an engaging community for the parents, teachers, and students to collaborate.
How is an app like this useful to the members of PERTS? PERTS now has a massive test group to conduct their research thanks to their partnership ClassDuo. They also have material that easily distributed to large groups of people. Their collaboration gave birth of Mojo and Katie. Two cartoon monsters starring in a five-part series delivering the message of the “growth mind”. The goal is to study how effective these videos are at keeping students engaged in activities associated with the “growth mind” theory.
Class Dojo also implemented some more of their crafty innovations with these educational videos. They are now exploring their platform as a content distribution channel for the first time. Much like dipping our toes in a pool, this is their way of testing the waters of a new market with minimal risk.
The passion for improving the overall education experience by spreading the word of the “growth mindset” brought ClassDuo and PERTS together. The results of their research starring two cartoon monsters, Mojo and Katie, and handful of YouTube videos may lead to a ground-up change in the way we approach educating our youth.

 

Find out more about Class Dojo:

https://techcrunch.com/2016/04/15/classdojo-raises-21-million-for-app-to-make-parent-teacher-meetings-obsolete/