The LA Times has a stellar reputation for setting the standard of excellence in sharing the best and worst of the news. Its recent coverage of the online fashion retail industry is no exception. According to The Times, the online fashion retail industry has suffered some dramatic changes in the past few years, making it as fickle as the millennials it so often serves in scope, predictability and sustainability. Top fashion industry and online marketing executives have noted that within this particular shopping arena you have but one chance to disappoint before the consumer moves on to more desirable ground. Reference: http://www.latimes.com/business/la-fi-justfab-subscription-20160629-snap-story.html
How then has JustFab, an online retailer standing tall within both fashion and online commerce since 2010, been able to establish and keep traction in such tumultuous waters?
Adam Goldenberg, a JustFab co-founder, has weighed in with an honest and telling perspective that makes the unusual success of JustFab a bit more understandable. It seems they have a habit of paying attention to their shoppers, making adjustments based on what they like, and hate, and keeping those lines of communication open. Though JustFab is planning some changes over the next months, none of them are being considered without consumers in mind. JustFab will likely be known by another name, and may also become publicly traded, but will still attend to the trendy fashion desires of it’s 4 million strong client base.
As JustFab reaches it’s customers in new and innovative ways, they are committed the core values that have kept it alive: customer service, including a personal stylist for those who may want more from their shopping experience than what their own personal knowledge set provides, easy returns and exchanges, and fashion that is dollar for dollar unmatched in quality and selection.
Even more to the point for many of the shoppers true to JustFab and the online shopping world that is growing by the moment, shoppers can enjoy all of the fashion fun they desire at their leisure.