Whitney Wolfe is the sole founder and Chief executive officer of the dating app Bumble. Prior to her present venture, Whitney Wolfe was the co-founder of an almost similar dating app, Tinder, and she gained popularity for promoting the app on college campuses.
Being a huge advocate for anti-bullying, the ongoing harassment on social media platforms especially for young women inspired her to create a social media platform for the sole purpose of helping women gain their confidence while feeling empowered and comfortable at the same time. She opted to switch things up a little with Bumble as it requires that women, rather than men, initiate the dating process.
Just eight months after its launch, Bumble got so much exposure and was said to have over 500,000 users who apparently spent at least an hour per day in the app. Whitney Wolfe aims at transforming Bumble into the ‘fulcrum of connections.’ She also wants to take a different direction as compared to Facebook which she believes is good at connecting people you are already familiar with; she aims at building a social media platform for strangers rather than friends.
Whitney wants women to gain control of all their relationships, irrespective of whether they are romantic, platonic or simply professional.
Bumble has experienced exceptional growth since it was launched and this goes to show that other dating apps have completely neglected their female statistics. It is considered second most downloaded app on Apple Lifestyle with only Tinder at the top. It is currently growing at a fast rate of 15% per week with 60% of the matches turning into conversations.
Bumble is yet to monetize and details of its funding are unknown. However, Whitney Wolfe’s partner and big financer is Andrey Andreev, who launched another multi-billion dollar social media platform Badoo.
Watch https://www.youtube.com/watch?v=zrxxBd1UJxg for more.