It is difficult to rise above the chatter these days. The Internet gives people unfettered access to all the information that’s ever existed in the world. So how are they ever supposed to navigate through this vast sea of information to get the products that they want?
This conundrum has had many tech companies reaching out to a news magazine program called NewsWatch TV. The program centers around breaking news as well as emerging news in technology. The program is aired in over 200 markets worldwide and has the potential reach of about 95 million households.
NewsWatch TV can connect tech companies with eager tech-savvy customers. That’s because the people who are watching the program are already interested in technology. This gives any tech company looking to spread the word about their latest innovations a captive audience.
There are all sorts of testimonials to the effectiveness of this exposure. Steelseries is a headphone company that began working with NewsWatch TV some time ago. The company’s senior director of marketing says that working with NewsWatch TV was a dream. She continues on to say that the staff at NewsWatch TV has a deep and comprehensive understanding of PR. She also says that the NewsWatch TV helped make her technological gadgets understandable to the consumer during their news bits.
Both the Saygus Smartphone Company and the Avanca Company exceeded fundraising goals using the services of NewsWatch TV. The television news program aired news segments about each of these tech companies concurrently with the companies’ fundraising campaigns. Each of the companies shot right past their fundraising goals. The Avanca Company raised nearly $500,000 after setting the bar at just $10,000. The Saygus Smartphone Company was even more successful. The tech company was able to raise $1.3 million to exceed the goal of $300,000.