Luiz Carlos Trabuco Cappi Brings A New Outlook To Bradesco

Luiz Carlos Trabuco Cappi was recently recognized as Entrepreneur of the Year following the closing of a major business deal involving his employer, Bradesco Bank, and HSBC Bank of Brazil. The acquisition of the company, which was reportedly purchased for $5.2 billion US, occurred in 2015 after it was first approved by the Chairman of the Board at Bradesco Bank, Lazaro Brandao. The acquisition of HSBC Bank is a major deal for Bradesco Bank, which in recent years has fallen into second place behind Brazil’s top bank, Itau Unibanco.

In completing the acquisition of HSBC Bank, Bradesco Bank is now on par with Itau Unibanco and their other direct competitors in regards to branch network, number of account holders, total investment funds, deposits, loans granted, and assets. According to a recent statement made by Mr. Trabuco, this move has allowed Bradesco Bank to advance significantly, equaling about six years of organic company growth. While the acquisition of HSBC was seen as a power move by many of his peers, it was the deciding factor in garnering Mr. Trabuco the Entrepreneur of the Year award prior to officially being approved by the necessary regulatory agencies.

Mr. Trabuco was born in Marilla in 1951 and attended Sao Paulo University where he studied in the Faculty of Philosophy, Science, and Letters program before gaining employment with Bradesco Bank at the age of 18. He worked his way to the top of the company after beginning his career as a clerk for the bank. Throughout his time as an employee of Bradesco Bank, Mr. Trabuco has held a myriad of positions including Executive Director and President of Bradesco Previdência, Executive Vice President of Bradesco Seguros, and Vice-Chairman of the Board of Directors of Banco Bradesco SA. During Mr. Trabuco’s time as Executive Director and President of Bradesco Previdência, he was a key figure in signing the marketing action, Christmas Tree of Lagoa, which has been sponsored by Bradesco Seguros for the last 20 years and is considered one of the largest of its kind to be executed by the group. As the President of Bradesco Seguros, a position which he acquired merely four years after becoming Executive Vice President of Bradesco Seguros, he doubled the size of the company and made it the largest in its sector of Latin America.

When Luiz Carlos Trabuco first became the President of Bradesco Bank, he implemented a series of changes that would positively affect the company. Mr. Trabuco decided to sit down with many of the major executives throughout the company in order to ensure that each sector of the company would operate smoothly, reflecting a unified outlook on the future of the corporation. He also decided to look outside of the box, scouting talented executives that didn’t work for the Bradesco initially in a way to bring in fresh talent and ideas. He continues to be lauded for his forward thinking and business acumen. Due to his sterling record, Mr. Trabuco was in the conversation for the position of president long before his ascension and is currently in the conversation to replace the Chairman of the Board, Lazaro Brandao when he retires. Luiz Carlos Trabuco Cappi has received a myriad of awards throughout his employment with Bradesco Bank, including the Don Quixote Trophy in 2009, the Entrepreneur of the Year in the Finance Category by Isto É Dinheiro magazine in 2015, and the List of Best CEOs in Brazil by Forbes magazine in 2016.

Folloe Luiz Carlos Trabuco on LinkedIn

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