Fabletics is a sports fashion line specifically dealing in women’s sportswear. Fabletics is the brand name. The owner of the fashion line is Kate Hudson. The clothing line deals in the retail of women’s sportswear as well as accessories. The clothing line has caught the market by storm, to the extent that a nickname has been formed by the people at large. Most people refer to Fabletics brand as “athleisure.”
The clothing line deals with customized outfits based on the client’s preference. In the real sense, as an online retailer, all interested female customers are offered simple outfits. The gears are manufactured by their fashion choices as well as lifestyle.
In this article, we will discuss how the Fabletics brand was able to thrive on Amazon. We will also talk briefly about Kate Hudson and her journey to success. To start with, we will discuss how the brand was able to achieve a huge number of sales. It is quite a wonder how the Fabletics brand could produce such despite the fact that e-commerce fashion market segment is controlled by Amazon at a 20% market margin.
Despite the massive market domination, Fabletics was able to achieve growth to $250 million in just three years. As part of the fashion industry, Fabletics has been able to make such an enormous growth by offering clients what suits their preferences. So as to ensure customer satisfaction, Fabletics works hand in hand with a subscription mechanic. Through the subscription mechanic, interested parties choose something that suits their lifestyle as well as their preferences. By combining lifestyle and preference, a suitable combination comes up as a result.
As always, for any business to thrive, a concrete idea must be put in place. That is why Fabletics is planning to launch more stores so as to add onto the existing sixteen. To find out more about how the major success was achieved in just three years, we decided to get in touch with Gregg Throgmartin, General Manager at Fabletics.
To start with, the General Manager says that among the major contributing factors to Fabletics are as follows; Fabletics is a membership brand. Therefore, Fabletics can allow interested parties to order and enjoy the personalized services at a smaller fee as compared to the competitors who offer the same services too. Gregg Throgmartin states that it is easier to leave a client happy whenever you provide them whatever they are looking for regarding sportswear.
By focusing on people, accessibility, and culture, Fabletics has been able to capture the fashion industry with a blast. With a combination of the three, client satisfaction is guaranteed. And that is how the Fabletics fashion brand has been able to dominate the e-commerce market. Besides, they offer the cheapest services around. Also, by providing customized sportswear, the fashion line can ensure customer satisfaction.
For the best fashion sports wears, precisely for women, do not go further. Your imagination will be brought into life by the Fabletics fashion designers.