The Rise of JustFab

JustFab is an online subscription fashion store that contains a range of jewelry, handbags, shoes and denim. The company was founded in 2010 by two entrepreneurs, Adam Goldenberg and Don Ressler. Adam Goldenberg was an entrepreneur at an early age. At the age of 15 he founded his own company Gamers Alliance which he sold to Intermix Media in 1999. Goldenberg then dropped out of high school and joined Intermix Media as the Vice president of Strategic Planning. He became the youngest Chief Operating Officer of the company at the age of 20.

It was while at Intermix Media that Adam Goldenberg met Don Ressler. Don was a specialist in brand building and in 2001 sold his own company FitnessHeaven.com to Intermix Media. The two became friends and teamed up to start their own company Intelligent Beauty when News Corporation acquired Intermix Media in 2005. Mr. Goldenberg served as its Chief Executive officer. He has been the president of Brentwood Cosmetics and Alena LLC since 2004. He was also the head of Performance Marketing Group at Intermix on Recode. His experience of more than five years in product development and internet marketing has made him one of the leaders in the field.

Read more: TechStyle’s data-driven fashion

Half a decade after its founding, JustFab is the leading e-commerce subscription company and boasts of approximately 35 million members all over the world. The company has spread to various countries such as France, Spain, Germany, UK and Canada. Three years after it was founded JustFab’s total funding was $300 million, making it a ‘unicorn’ the name given to companies which have valuations of over a billion dollars. Goldenberg confesses that it has taken JustFab’s employees a lot of dedication to achieve that feat. The aim of the company is to build their brand and ensure their customers are satisfied.

The subscription fee is $39.95(VIP membership) monthly and when members register they are required to complete a survey where they state their fashion tastes on Bloomberg. At the start of each month the member can choose items based on their tastes, seek new options or skip the month at no cost. Goldenberg is convinced that in the next 20 years half of the world’s population will be shopping online so JustFab is focusing on building a great brand. The success of the company so far lies in the seriousness they give on customer feedback. Employees analyze the feedback and adjust accordingly to make the customers happy.

Learn more about Adam Goldenberg: http://www.builtinla.com/2014/01/18/3-la-ceos-you-need-know-now-adam-goldenberg-justfab

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