Classdojo emerged top out of 1700 submissions for the annual Fast Company Innovation through design awards. It is no mean feat to achieve this. It is a good feeling to know the way your child is faring in school while at home. Through Classdojo app, this is no longer a dream but a reality. As a parent, you do not need to wait for the next teacher-parent meeting to know the activities, behaviors, and class performance of your kid. All you need to do is to log into the Classdojo app and get updates daily.
Sam Chaudhary and Liam Dion founded Classdojo in 2011. The guys wanted to ensure they created a platform that would connect teachers and students with parents who are away from school. The aim was to eliminate fears that some parents have about the kind of activities and behaviors their children engage in while in school.
Besides, they wanted to come up with an app different from others already in the market. Some of the apps that were already operational included Digital Curriculum, Gradebooks, and testing platform.
Since 2011, the company has raised $31million, and some have used $21million to develop the ClassDojo app. The company had its main offices in San Francisco. However, the firm closed down in 2015, to carry out extensive research on more helpful features in the app. Chaudhary and Liam want to upgrade the app to enhance communication between parents at home and the teachers as well as improve students’ learning process.
The founders want to improve the app to allow teachers to make timetables also accessible to parents. With 25 employees, the ClassDojo is working in over 85000 schools distributed all over the United States. The app is so popular in all these schools because of its ability to maintain privacy. These schools are a mixture of private, charter, and public schools.
ClassDojo has not made any money from the app. However, they have been receiving support from sponsors. Some of the facilitators that supported the Series B round include GSV, ReachCapital, and Signalfire.
The organization intends to commercialize the app by adopting sellable features. Custom yearbooks, videos, and discussion guides are some of the features that the company can sell to parents. However, ClassDojo faces stiff competition from Remind, Freshgrade, Nearpod, and Kickboard companies that are committed to see schools connected.
The users of the app argue that it is similar to using social networks like Facebook and Twitter. It is just a matter of time before students start using the app to buy lunches and pay trips etc.
Classdojo is what the parents have been looking for. Using the app makes the teacher-parents meetings obsolete.
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