In your local town right now, there are two businesses. They both have the same products and services, and they both offer the same rates. But when one is getting much more business than the other, what is the reason for this?
It turns out that one business had a nasty review written in a well-known review site, and the other did not. When people looked online to find information about the business, the nasty review appeared in the search results where it could be easily found. Because of the bad review, many people decided to forgo the one store and go with the store that had no negative reviews.
The sad part of the matter is that in many cases, bad reviews and malicious comments are not posted online by individuals who got poor service. In many instances, these comments are placed on various social websites by competitors, seeking to electronically torpedo the reputation of a business.
This is why online Reputation Defender is so important. By keeping track of what people say about your business online, you can assure yourself of more business just by having a clean online profile. Unfortunately, business has become extremely cutthroat over the past few years. Online reputation management is a plus if one wants to succeed in business today.
According to an article posted by Harvard Business School, on the review site Yelp.com, every star that is next to a business listing on the site generates approximately 5 to 9% more revenue. This is primarily because Yelp is a trusted site and has a great reputation online as a place where people can get the true rundown on a business.
In most cases, people that run businesses should look into keeping positive the various aspects that make up their social media profile. They should also take steps in utilizing the various social platforms such as Google, Facebook and Yelp.com to bring customers in. On social sites, good service and positive word of mouth can very quickly go viral, and increase your business overnight.
By being social media savvy and protecting and bolstering your online reputation, you can save yourself hours of headaches that may have a serious negative consequences on your business. In the beginning, steps to managing your online reputation are as easy as claiming your Facebook, Google and Yelp business profiles. By taking that simple first step, you will be well on your way to securing a good reputation online.