The interest in eco-green flooring has been amplified for a number of years, as people discover those nasty secrets about deforestation, poor air quality, stagnant landfills, and a host of other issues. Whether you’re a neophyte, just delving into green issues, or simply looking for more valuable products at a reasonable price, consumers can discover a bevy of opportunities for eco-flooring.
Issues Of Concern
There are several matters immersed in the notion of flooring. Consumers considering hardwood flooring contemplate two questions. “Consumers are very aware of the concerns surrounding forest destruction,” says Flavio Maluf from his Twitter, CEO of Eucatex in Brazil. “Our forests houses the vast majority of plant life and animal habitation,” adds Maluf from Facebook.
The quality of indoor air also remains a controversial topic. Remember the fiasco involving formaldehyde emissions in the Hurricane Katrina FEMA housing trailers? The fact is the dissipation of VOCs were emitted from the adhesives that manufacturers use to seal wood products. “These adhesives are typically present in many wood flooring products,”says Maluf. Eucatex develops eucalyptus flooring without VOCs or volatile organic compounds, and glues that contain formaldehyde.
Known as an eco-green advocate for his sustainability prowess, Flavio Maluf has consistently amassed impressive profits for Eucatex, including more than $10 million in 2015. The entrepreneur inspires countless fans to the Eucatex brand, making the company a top dog in the home building products industry. Under his watchful eye, the company has expanded its reach to 37 countries.
Flavio Maluf’s Early Years
Wikipedia indicates that Flavio was born in 1961, San Paulo, Brazil to Brazilian politician Paulo Maluf. Environmental concerns were an early interest and he was encouraged to expand his passion for sustainability. He attended the prestigious FAAP College of São Paulo. Upon graduation, Maluf studied at New York University, complimenting his bachelor’s degree with Business Administration courses. A year later, Maluf returned to Brazil to get the first real taste of working in the housing building industry. In 2013, Eucatex profits saw a jump in the second quarter by 75 percent, and in 2015, profits reached over $10 million.
His brilliance runs the gamut of sustainability, and Maluf says to entrepreneurs, “If you get enough people to continuously communicate about the benefits of making some simple changes, you will quickly see a bigger impact on our planet.” Check out one of Flavio’s other articles on the future of education.